The Sponsorship Group builds off the experience, enthusiasm and cutting-edge creativity of the digital age. Straddling the entertainment, event production and new technology worlds, The Sponsorship Group team has spent years creating new ways for companies to combine branding, marketing and sales in a winning mix which results in a strong relationship between the public and the companies. The Sponsorship Group maintains a long-term commitment to the mission of integrated marketing by creatively relating to customers in a fundamental emotional way. The latest marketing vehicle/event production concept developed by The Sponsorship Group is the Enhanced Event Experience (3E).

3E may not seem like a new concept since event production has been around since Homo erectus began gathering together to make fire. But 3E is much more than event production. It's the direct integration of a core essence of a brand/concept/product into the basic fundamentals of a hit event experience.